Attention Measurement
Identifying a gap between traditional viewability metrics and the human attention advertisers actually wanted to understand.
AdTech Product & Commercial Operator
Turning complex advertising technology problems into products, partnerships and operating systems.
15+ years across AdTech, media, publishers and digital advertising — connecting product, technology, commercial strategy and operations.
Two workstreams. One operating mindset.
I have spent my career operating inside complex advertising businesses. Alongside that work, I build independently — testing products, brands, media concepts and AI-assisted workflows from the ground up.
Operating inside the advertising ecosystem
15+ years across media, AdTech, publishers, agencies, commercial strategy, product and operations.
WORK
Products, partnerships and commercial solutions.
Attention Measurement · Strategic Data Partnership · Emerging Technology · Programmatic / SSP Strategy
Explore professional work →GROWTH
Creating commercial and ecosystem growth.
Publisher ecosystem development · Commercial partnerships · Media investment · New business · Supply development
Explore growth work →SYSTEMS
Turning fragmented execution into repeatable infrastructure.
Ad Ops operating systems · Campaign lifecycle · Reporting · Automation · AI-assisted workflows
Explore systems work →Independent ventures & experiments
Building products, brands and digital businesses outside the traditional advertising ecosystem.
DEWYSKIN
Built an independent beauty brand from concept through brand identity, packaging, Shopify implementation and technical SEO using AI-assisted development.
VISAGEDAILY
An independent beauty, fashion and lifestyle weekly newsletter focused on useful, practical and scientifically informed content rather than short-lived hype.
AI & COMMERCIAL WORKFLOWS
An evolving collection of AI-assisted workflows and experiments exploring research, reporting, commercial analysis, product development and automation.
I understand the advertising ecosystem from multiple sides.
My career has moved across the value chain rather than staying within a single discipline.
PRODUCT
Turning market problems into adoptable products.
COMMERCIAL
Understanding the economics behind AdTech and media.
OPERATIONS
Turning ambiguity into repeatable execution.
ECOSYSTEM
Connecting publishers, technology, agencies and clients.
Problems I've helped turn into products, growth and systems.
Publisher Ecosystem
Building publisher relationships, improving monetisation capability and expanding the supply ecosystem across multiple markets.
AdTech Operating System
Turning fragmented campaign execution, tracking and reporting into repeatable operating processes.
SSP & Programmatic Strategy
Developing a route into additional programmatic supply when a direct-only commercial model was limiting growth.
15+ years across the advertising technology ecosystem.
Growth Director
Exit Bee
Commercial Director
Essence Digital
Investment Director
Essence / Maxus merger
Account Director, Partnerships & Emerging Media
Essence Digital
Senior Account Manager
Essence Digital
Video Account Manager
goviral / be on
International Account Manager & Ad Ops Lead
World Web Network / Undertone
Junior Account Executive
World Web Network
Perspectives on AdTech, product, commercial strategy, operations and AI.
The AdTech Complexity Tax
Why advertising technology becomes expensive when too many intermediaries sit between buyer and publisher.
Attention Is Not a Number
Why measuring attention requires more than putting a new metric on a dashboard.
What Agencies Actually Need From AdTech
Why frictionless execution often matters before innovation.
AI Doesn't Replace Commercial Judgement
Where AI can accelerate research, analysis and execution — and where human judgement still matters.
Why Publisher Economics Still Matter
The advertising ecosystem ultimately depends on publishers being able to build sustainable businesses.
Building Products People Actually Adopt
Why product development, commercial proposition and operational workflow need to be designed together.
Recognition & Credibility
Podcasts, industry publications and guest commentary.
Understanding Micro-Moments with Exit Bee →
Sphere Digital Recruitment
In-depth discussion on active attention measurement, micro-moments and contextual advertising.
‘Not enough money to go around’: US digital media darlings curb international expansion →
Digiday
Trade press commentary on international digital media expansion and monetisation dynamics.
As Cookies Crumble: Latest Trends in Digital Advertising →
The Drum
Trade press analysis on identity, third-party cookies and ecosystem shifts post-DMEXCO.
Predictions: Creativity in Advertising →
MediaShotz
Perspectives on balancing creative impact with programmatic infrastructure.
Company and internal professional awards.
Best Pitch Team
Essence internal New Business Pitch Competition · 2019
Commercial and media strategy lead on competitive pitch simulation.
Undertone International MVP
Undertone · 2012
Exceptional contributions to European operational growth and ad server rollout.
Shift the Conversation Award
Undertone · 2011
Recognised for training and developing supply and operations team members.
LinkedIn recommendations and professional endorsements.
“Jahanzeb naturally works with enthusiasm and continually drives to challenge conventional boundaries to raise the bar of efficiencies in everything he is tasked with. Working with Jahanzeb is extraordinary as he learns extremely quickly and shows a natural discipline to a varied base of clients strategy and needs. Jahanzeb is fantastic to work with.”
“I have thoroughly enjoyed working with Jahanzeb closely for several years and have been impressed by his work. He was my go-to person for non-standard, but thought-through and sharp advice, specifically around media buying and this could be relied upon. He maintained strong and efficient relationships with suppliers, with the outcome of collaborations being second to none. I highly recommend Jahanzeb.”
“Jahanzeb has a bright mind and a genuine passion for everything concerning Marketing Management. Despite his young age, he is extremely knowledgeable, a proper 'marketing geek' that understands the future. By combining eagerness with commitment and positive ambition, he represents an asset to any team he works with.”
Building something interesting?
I'm interested in difficult problems at the intersection of AdTech, product, commercial strategy and operations. That could mean building a product, solving a market problem, improving an operating model, developing a strategic partnership or creating something from scratch.
Selected Work
A selection of problems I've worked on across product, growth, commercial strategy and operations.
The projects below are presented at a level that protects proprietary information while showing the way I approach complex problems.
Attention Measurement
Identifying a gap between traditional viewability metrics and the human attention advertisers actually wanted to understand.
Publisher Ecosystem
Building publisher relationships, improving monetisation capability and expanding the supply ecosystem across multiple markets.
AdTech Operating System
Turning fragmented campaign execution, tracking and reporting into repeatable operating processes.
SSP & Programmatic Strategy
Developing a route into additional programmatic supply when a direct-only commercial model was limiting growth.
Attention Measurement
Identifying a gap between traditional viewability metrics and the human attention advertisers wanted to understand.
01
CONTEXT — WHAT WAS HAPPENING?
[CASE STUDY CONTENT TO BE SUPPLIED]
02
THE PROBLEM — WHAT WASN'T WORKING?
[CASE STUDY CONTENT TO BE SUPPLIED]
03
THE INSIGHT — WHAT DID I NOTICE?
[CASE STUDY CONTENT TO BE SUPPLIED]
04
THE DECISION — WHAT DID I DECIDE TO DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
05
THE BUILD — WHAT DID I ACTUALLY DO?
[INSERT VERIFIED AAT METHODOLOGY]
The final case study will specify: exactly how attention/time was measured, what constituted an engaged view, measurement environment, campaign/sample scope, comparison methodology, and limitations.
[CASE STUDY CONTENT TO BE SUPPLIED]
06
THE SYSTEM — HOW DID THE SOLUTION BECOME REPEATABLE?
[CASE STUDY CONTENT TO BE SUPPLIED]
07
THE OUTCOME — WHAT CHANGED?
[VERIFY APPROVED PUBLIC-SAFE RESULT]
[CASE STUDY CONTENT TO BE SUPPLIED]
08
MY ROLE — WHAT SPECIFICALLY DID I OWN?
[CASE STUDY CONTENT TO BE SUPPLIED]
09
WHAT I LEARNED — WHAT DID THE PROJECT TEACH ME?
[CASE STUDY CONTENT TO BE SUPPLIED]
10
EVIDENCE — WHAT CAN SAFELY BE DEMONSTRATED?
[VERIFY WHETHER EXTERNAL BENCHMARK NAMES CAN BE DISCLOSED]
[CASE STUDY CONTENT TO BE SUPPLIED]
11
CONFIDENTIALITY
Certain commercial figures, client identities, partner terms and proprietary technical mechanics have been omitted or generalised to protect commercial agreements. Private case study materials and methodology verification available upon request.
Publisher Ecosystem
Building publisher relationships, improving monetisation capability and expanding the supply ecosystem across multiple markets.
01
CONTEXT — WHAT WAS HAPPENING?
[CASE STUDY CONTENT TO BE SUPPLIED]
02
THE PROBLEM — WHAT WASN'T WORKING?
[CASE STUDY CONTENT TO BE SUPPLIED]
03
THE INSIGHT — WHAT DID I NOTICE?
[CASE STUDY CONTENT TO BE SUPPLIED]
04
THE DECISION — WHAT DID I DECIDE TO DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
05
THE BUILD — WHAT DID I ACTUALLY DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
06
THE SYSTEM — HOW DID THE SOLUTION BECOME REPEATABLE?
[CASE STUDY CONTENT TO BE SUPPLIED]
07
THE OUTCOME — WHAT CHANGED?
[CASE STUDY CONTENT TO BE SUPPLIED]
08
MY ROLE — WHAT SPECIFICALLY DID I OWN?
[CASE STUDY CONTENT TO BE SUPPLIED]
09
WHAT I LEARNED — WHAT DID THE PROJECT TEACH ME?
[CASE STUDY CONTENT TO BE SUPPLIED]
10
EVIDENCE — WHAT CAN SAFELY BE DEMONSTRATED?
[CASE STUDY CONTENT TO BE SUPPLIED]
11
CONFIDENTIALITY
Specific publisher domain names, commercial rev-share agreements and contract minimums are confidential and have been omitted. The owner will supply detailed case study materials separately.
AdTech Operating System
Turning fragmented campaign execution, tracking and reporting into repeatable operating processes.
01
CONTEXT — WHAT WAS HAPPENING?
[CASE STUDY CONTENT TO BE SUPPLIED]
02
THE PROBLEM — WHAT WASN'T WORKING?
[CASE STUDY CONTENT TO BE SUPPLIED]
03
THE INSIGHT — WHAT DID I NOTICE?
[CASE STUDY CONTENT TO BE SUPPLIED]
04
THE DECISION — WHAT DID I DECIDE TO DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
05
THE BUILD — WHAT DID I ACTUALLY DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
06
THE SYSTEM — HOW DID THE SOLUTION BECOME REPEATABLE?
[CASE STUDY CONTENT TO BE SUPPLIED]
07
THE OUTCOME — WHAT CHANGED?
[CASE STUDY CONTENT TO BE SUPPLIED]
08
MY ROLE — WHAT SPECIFICALLY DID I OWN?
[CASE STUDY CONTENT TO BE SUPPLIED]
09
WHAT I LEARNED — WHAT DID THE PROJECT TEACH ME?
[CASE STUDY CONTENT TO BE SUPPLIED]
10
EVIDENCE — WHAT CAN SAFELY BE DEMONSTRATED?
[CASE STUDY CONTENT TO BE SUPPLIED]
11
CONFIDENTIALITY
Internal operational SOPs, specific software tooling and proprietary team frameworks have been generalized. The owner will supply detailed case study materials separately.
SSP & Programmatic Strategy
Developing a route into additional programmatic supply when a direct-only commercial model was limiting growth.
01
CONTEXT — WHAT WAS HAPPENING?
[CASE STUDY CONTENT TO BE SUPPLIED]
02
THE PROBLEM — WHAT WASN'T WORKING?
[CASE STUDY CONTENT TO BE SUPPLIED]
03
THE INSIGHT — WHAT DID I NOTICE?
[CASE STUDY CONTENT TO BE SUPPLIED]
04
THE DECISION — WHAT DID I DECIDE TO DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
05
THE BUILD — WHAT DID I ACTUALLY DO?
[CASE STUDY CONTENT TO BE SUPPLIED]
06
THE SYSTEM — HOW DID THE SOLUTION BECOME REPEATABLE?
[CASE STUDY CONTENT TO BE SUPPLIED]
07
THE OUTCOME — WHAT CHANGED?
[CASE STUDY CONTENT TO BE SUPPLIED]
08
MY ROLE — WHAT SPECIFICALLY DID I OWN?
[CASE STUDY CONTENT TO BE SUPPLIED]
09
WHAT I LEARNED — WHAT DID THE PROJECT TEACH ME?
[CASE STUDY CONTENT TO BE SUPPLIED]
10
EVIDENCE — WHAT CAN SAFELY BE DEMONSTRATED?
[CASE STUDY CONTENT TO BE SUPPLIED]
11
CONFIDENTIALITY
Commercial agreements, floor pricing and confidential trading desk terms have been omitted. The owner will supply detailed case study materials separately.
Building Now
I don't just talk about building. I build.
Independent ventures, experiments and products exploring DTC, media, AI, automation and digital product development.
DewySkin
An independent beauty brand built from concept through brand identity, packaging, Shopify implementation and technical SEO.
WHAT IT IS
A curated direct-to-consumer skincare and beauty e-commerce store designed to offer high-quality, ritual-led skincare products with transparent ingredient sourcing.
WHY I'M BUILDING IT
To test end-to-end commercial execution outside corporate enterprise environments: rapid product development, direct consumer acquisition economics, theme customization and technical search engine optimization.
WHAT I BUILT
Designed and launched the complete Shopify store in 24 hours. Authored custom Shopify Liquid theme blocks and product showcase features using HTML, CSS, JavaScript and JSON. Designed brand visual identity, packaging, physical gift boxes and event marketing collateral. Executed technical SEO audits and structured data markup.
TECHNOLOGY
WHAT I'VE LEARNED
Modern agentic AI coding tools enable rapid frontend iteration when guided by clear product specifications. Speed to live production reveals customer friction points far quicker than prolonged pre-launch theorising.
WHAT'S NEXT
Expanding product catalog, refining customer retention automation flows and continuing organic search authority building.
VisageDaily
An independent beauty, fashion and lifestyle digital media concept focused on practical, scientifically informed and meaningful content rather than short-lived hype.
WHAT IT IS
An independent editorial publication and newsletter exploring the intersection of ritual, intentional living, skincare science and personal aesthetics beyond ephemeral social media trends.
WHY I'M BUILDING IT
To apply publisher development principles from my AdTech background to an owned audience property — evaluating organic audience acquisition economics, high-quality editorial engagement and sustainable content distribution.
WHAT I BUILT
Content taxonomy, editorial guidelines, publication infrastructure and audience growth strategy without paid media acquisition.
TECHNOLOGY
WHAT I'VE LEARNED
High-trust editorial content builds durable attention. In an era of AI content commoditization, original critical perspective and rigorous research are the only defensible publisher moats.
WHAT'S NEXT
Expanding long-form research features, testing newsletter subscriber onboarding journeys and exploring contextual sponsorship models.
“Useful, practical and scientifically informed content rooted in ritual and intentional living.”
• Zero paid acquisition spend
• Original research-backed content
• Independent reader-first distribution
AI & Commercial Workflows
An evolving collection of AI-assisted workflows and experiments exploring research, reporting, commercial analysis, product development and automation.
WHAT IT IS
An evolving collection of AI-assisted workflows and experiments exploring research, reporting, commercial analysis, product development and automation.
WHY I'M EXPLORING IT
To treat artificial intelligence as an operational multiplier — identifying concrete workflows where model assistance accelerates research, data synthesis, technical documentation and prototyping cycles.
EXPERIMENTS & WORKFLOWS
Prototyped automated performance overview dashboards extracting data across ad platforms, prompt pipelines for technical SEO auditing, and structured specification templates for code and product development.
TOOLS EXPLORED
WHAT I'VE LEARNED
AI does not replace commercial judgment. The value of assisted workflows is directly proportional to the operator's clarity about problem definition, structural requirements and business outcomes.
CURRENT STATUS
Continuous operational experimentation across research, commercial analysis, and workflow automation.
“AI is an operating capability — not a sole professional identity.”
The leverage comes from deep domain knowledge of advertising systems combined with modern automation, using technology to move faster and build more reliably.
Thinking
Perspectives on AdTech, product, commercial strategy, operations and AI.
The AdTech Complexity Tax
Why advertising technology becomes expensive when too many intermediaries sit between buyer and publisher. A breakdown of value leakage across the supply chain.
Attention Is Not a Number
Why measuring attention requires more than putting a new metric on a dashboard. The fundamental difference between probabilistic scores and verified human engagement time.
What Agencies Actually Need From AdTech
Why frictionless execution often matters before innovation. How vendors fail when they ignore agency operational workflows, trading desks and reporting rhythms.
AI Doesn't Replace Commercial Judgement
Where AI can accelerate research, analysis and execution — and where human judgement, partner negotiation and commercial context still matter.
Why Publisher Economics Still Matter
The advertising ecosystem ultimately depends on publishers being able to build sustainable businesses. What happens when monetization models ignore publisher yield.
Building Products People Actually Adopt
Why product development, commercial proposition and operational workflow need to be designed together rather than as sequential handoffs.
I have spent my career learning how the advertising ecosystem actually works.
I started in media buying and campaign operations before moving through publisher development, AdTech, agency trading and investment, commercial partnerships and product.
That experience has given me a perspective that sits between technology, product and commercial execution.
I understand how advertising products are built, how agencies and publishers evaluate them, where value is created or lost, and what operational systems are required to make them work at scale.
Across my career, I have used that perspective to improve commercial performance, develop partnerships, build products, grow publisher supply and turn fragmented processes into repeatable operating systems.
I am now focused on roles and opportunities where I can combine those capabilities to build products, businesses and organisations that solve meaningful problems.
How I Work
01
UNDERSTAND
- Technology
- Media
- Publishers
- Agencies
- Commercial economics
02
CONNECT
- Product
- Partnerships
- Data
- People
03
BUILD
- Products
- Processes
- Operating systems
04
COMMERCIALISE
- Adoption
- Revenue
- Margin
- Scale
05
IMPROVE
- Measurement
- Efficiency
- Customer value
- Publisher value
What People Come to Me For
Clarity in complex AdTech environments
Cutting through jargon and technical hype to identify real commercial leverage.
Connecting product thinking with commercial reality
Ensuring technical capabilities align with agency buying habits and client incentives.
Understanding the incentives of different ecosystem participants
Anticipating publisher yield needs, agency trading desk mandates and advertiser ROAS expectations.
Turning ambiguous problems into operational systems
Establishing governance, RASCI workflows and repeatable documentation that scale teams.
Constructive challenge and critical thinking
Questioning unproven assumptions before capital and operational effort are committed.
Moving ideas from concept into reality
Bridging strategy and daily execution so products actually ship and get adopted.
What I'm Looking For
I'm particularly interested in environments where I can:
- — Build meaningful products that solve fundamental advertising and data problems
- — Work close to product and engineering teams while driving commercial strategy
- — Lead people, operations and go-to-market teams across high-growth phases
- — Solve difficult market problems at the intersection of media and software
- — Combine commercial and product thinking to establish sustainable margin models
- — Work in organisations that genuinely value rigorous execution and innovation
- — Have meaningful ownership and, where appropriate, equity alignment
Executive CV
15+ years across AdTech, media, publishers, commercial strategy, product and operations.
15+
AdTech & Digital Advertising Leadership
Multi-Market
UK & International Ecosystems [VERIFY APPROVED MARKETS]
Full Value Chain
From media trading to product development
Growth Director
Exit Bee
Full operational remit spanning publisher development, audience planning, product, client services and analytics. Led the commercialisation of attention measurement capabilities. Built sales lifecycle governance and RASCI operating frameworks across international hubs. Expanded publisher supply relationships and led programmatic campaign operations across supply and DSP partners.
Commercial Director
Essence Digital
Expanded commercial responsibilities collaborating with client partners and media teams to execute strategic business partnerships. Led commercial pricing and media valuation for high-stakes new business pitches to ensure commercial competitiveness and client value. Won Best Pitch Team award at Essence internal pitch competition.
Investment Director
Essence / Maxus merger
Transitioned into the Investment Team following the Essence / Maxus merger, supporting premier client accounts across digital channels (video, audio, CTV, data and content partnerships). Negotiated transparent media, tech and content partnership contracts with tier-1 publishers. Spearheaded EMEA governance unifying supplier buying into a standardized trading framework. Project lead on process and media automation initiatives with technical teams.
Account Director, Partnerships & Emerging Media
Essence Digital
Created and led the Partnerships and Emerging Media division. Evaluated emerging advertising channels and data compliance protocols during the GDPR industry transition. Authored playbooks on data usage, audience targeting, emerging channels and innovative media-first opportunities.
Senior Account Manager
Essence Digital
Led supplier relationships across EMEA and advised international markets to understand the media landscape, optimize media value and engineer transparent partnerships. Initiated media and technology consolidation initiatives to eliminate vendor duplication, drive workflow efficiencies and accelerate transition toward programmatic trading models.
Video Account Manager
goviral / be on
Managed full lifecycle UK digital video campaigns from planning to delivery, optimization and post-campaign reporting for major international consumer and beverage brands.
International Account Manager & Ad Ops Lead
World Web Network / Undertone
Managed international accounts and led ad operations across European display campaigns. Took proactive lead in mastering a newly launched ad server platform, designing and delivering an EMEA-wide training curriculum to upskill regional teams. Awarded Undertone International MVP (2012) and Shift the Conversation Award (2011).
Junior Account Executive
World Web Network
Started career in digital advertising and AdTech, executing media planning and buying for display campaigns across European markets. Responsible for campaign delivery against client performance objectives and operational margin management.
Notice: Specific confidential figures, private client identities and proprietary partner contracts have been generalized or omitted in compliance with professional nondisclosure standards.
Let's talk about interesting problems.
I'm interested in conversations around:
I’m open to senior product, commercial and operating roles, strategic advisory conversations, partnerships and interesting digital ventures. Initial conversations are treated with complete discretion.